Everyone thinks they can write. Chances are if you went to school or read a book every couple of weeks you probably can.
But the time it takes you to write is another story. That time you spend trying to remember the rules of grammar that are as dusty as the AP Style Guide you bought in college that’s still lurking on your shelf is time you could be using running your business or doing what it is the that you do best.
I am a writer. That’s what I do best. Whether it’s fiction, a blog post about something technical or a marketing piece about how great a widget you have when compared to the competition, telling stories is an area where I excel. Yeah, I know, bragging is tacky…but modesty isn’t really what gets you noticed when you freelance.
For the past four years, I have written about everything from infertility treatment to marketing for funeral homes to how to organize a garage. I’ve written brochures about Pilates, Printing Services, and Online Banking services, to name a few. One thing that all of these projects have in common is that my clients, who were perfectly capable and qualified to write these things themselves hired me to do it for them so they could go on about their business.
Your time is valuable. Each day that you spend doing activities for your business or your employer’s business earns you an hourly wage, whether you are paid by the hour or not. When you spend 2 hours writing a web page or a blog post, you spend that money whether you bill yourself or not. That’s two whole hours that you could have been calling that lead, researching that new supplier, or developing the next latest and greatest widget that the world has ever known.
So the reason you need a writer is simple: Your time is too valuable to spend writing your marketing, fiction or blog post. Outsource it.
There are a number of ways to outsource. You can contact me, of course (and I hope you do). But there is also Elance.com, where you have your pick of writers all over the world who are just waiting by their keyboards, ready to go. Also, you can just Type in Google, “Hire a Freelance Writer” and you will get pages and pages of writers available to free up your time so you can get back to work on your business.
Chances are that you can write your own project. Chances are it will probably be pretty good. But at what cost? Don’t waste your valuable time when there are a number of professional and affordable outsourcing options that are just a call or click away.
What will you do with the time you free up by outsourcing?
Terri Lively is a career marketing professional that has unique experience in the areas of messaging and client relations. She helps professionals that want to grow their influence and enhance their content for publication. For the past 15 years, she has been helping her clients create marketing materials that effectively communicate their message and get results, across all types of media. More about Terri can be discovered at http://www.terrilively.com.