I updated this post for LinkedIn and just did a radio interview about it for LocalJobNetwork.com. Stay tuned for airing details! Also, please post your best tips and tricks for catching Typ0s.

Lively Copywriting


You work hard on a post for hours. You choose your words very carefully. You make sure that the rhythm of the words is just so to deliver that emotional punch or punch line depending on the tone of the piece. You revise it. Then you revise it again.

Finally you are ready. You take a deep breath, you swallow back your insecurity, and you hit the publish button. The world can see what you have poured your time and energy into, the masterpiece that you are now sharing with them.

Unfortunately, they can also see your typo.

This happens to me all the time. Here’s an example from last week’s post on LinkedIn.com. When I originally posted it the second sentence read:

I have never met Stephen King and likely never will. But I am certain that I know what his least favorite Schoolhouse Rock Video. It’s this one:”

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