Typos Count: Catching the Errors Before You Hit Send

     Peeface

Poor, poor Peeface…

It used to be, back in the day, that Typos were a problem for writers, printed publications, and secretaries. Nowadays, in the world of social media and email, Typos are everyone’s problem.

Everything you write is about communication. When you make a thoughtless mistake, it’s distracting from what you wrote. Typos take the reader out of the experience and force them to judge you. To avoid this, you must proof—and preferably before anyone else reads it.

Art and Lit

Well, at least there aren’t many words in paintings.

A while ago, I confessed that I have a long and tortuous relationship with Typos. I implored others to help me with their tips on how to catch Typos. My readers did not disappoint. I found out some great stuff.

So in the spirit of sharing and keeping emails, resumes, business writing, and cat video explanations error-free, here are additional ways to proof better BEFORE you hit send:

Matthew Steele, this is IT:

“Another way to catch typos is to save your article in PDF format and then open it in Adobe Reader (free) and go to View > Read Out Loud > Activate Read Out Loud, then click where you want it to start reading. It’s a monotone voice, but if you can put up with it, hearing it read to you while you read is a real help.”

Monique Huenergardt, Freelance Author’s Editor, Copy Editor, and Proofreader:

“Change the font style and size, and then reread it. The “preview” function in Blogger serves the same purpose; I almost always catch errors I didn’t see in the draft.”

Writu Tandon, Business Operations Specialist Advance with State of New Mexico:

“In my case, a ‘second pair of eyes’ saves me. Whenever possible, I show my work to my coworker or a friend. Otherwise, I email it to myself, and for some unknown reason, when I receive it in my inbox, I read it more objectively and am able to find ‘most’ typos.”

John Wurtenberger, President and Business Development Engineer at WURTEK:

“One thing my mom taught me when I was a kid was to read my writing backward, word for word. This gives the eyes and brain a different perspective, allowing some misspellings and typos to jump out that we would normally miss.”

If you want a refresher in how I proof, you can hear my radio interview on proofing resumes here.

Inland Empire

So THAT’s why real estate is so much cheaper in the Inland Empire!

It’s not easy to proof your own stuff. One need only read over my past posts, to know that typos are alarmingly pervasive in today’s quick to publish genres. I would argue, however that learning from someone like me has distinct advantages, not the least of which is that I am just an ordinary sinner when it comes to proofing. Asking for proofing advice from someone who is perfect at proofing is like asking a cat how to make a video that is both cute and viral. They don’t know…so they can’t tell you. Plus in this case, cats can’t talk, which just creates more obstacles to knowledge.

Home Run Hitler

Um…Thanks, guys?

I know firsthand that this is true. When I was in college, I decided to be a music minor. My parents were overjoyed, by the way. I guess they were so glad that I had something to fall back on in case my Theatre Major didn’t pan out for me.

As an illustrious Music minor, I had to take Music Theory (business school types: this is how you write actual music on a staff for instruments and voices and stuff). Part of the class that was particularly challenging to me was called ear training, a lab portion of the class where you listen to notes and have to write them down on the staff as played.

Amercia

To be honest, it took me longer than it should to see this one!

IF the idea of this class bewilders you, then you know exactly how I felt. A professor with perfect pitch, a rare gift where the possessor knows exactly the notes and key just by hearing them, taught my first semester. Needless to say, he wasn’t much help to my complete ineptitude. He was generous, however, as he gave me a C, although I sincerely doubt I earned it.

The next semester, however, the professor who taught this portion of class had also struggled with ear training. He was a far superior teacher, because he had to teach himself. He knew how to talk to the clueless, like me, because he had also been clueless at one time.

Human Sauce

Is number 6 gluten-free?

Because of the ear training course, I am living proof that an absolute idiot can get better at almost anything. So no matter how abysmal you are at proofing your own emails (posts, marketing copy, resumes, novels, letters to your mom), you can improve. To start the process of improvement, however, you have to take the first step.

Shoplifters

Seems a little extreme…

I challenge you to try one of these methods above and let me know what you discover in what you thought was otherwise a perfectly acceptable email. Only this time, you will see the blunder before you hit send.

For many more hilarious Typo Memes, see “30 of the Funniest Typos of All Time” at weknowmems.com.

Terri Lively is a career marketing professional that has unique experience in the areas of messaging and client relations. Terri helps her clients break through the clutter by injecting a bit of humor into the business world. For the past 15 years, she helps her clients create marketing materials that effectively communicate their message and get results, across all types of media. More about Terri can be discovered at www.terrilively.com.

According to Angela Booth, You Need to Think in Scenes!

howmanyscenesin600

Source: Angela Booth’s Fab Freelance Writing Blog

I love this. I found it on Pinterest, along with a fantastic board about Freelance Writing.  I followed it immediately.

Sadly, my fiction isn’t getting anywhere these days. I am happy to report it’s because I am writing a lot of non fiction (which I also enjoy!).

If you are working on your novel/screenplay/YouTube series however, I thought this might help!

Typ0s: Part Deux

I have posted about Typ0s before. Now I am talking about it on Radio Shows!

Error Free Resumes By Terri Lively and Cady Chesney

Hope this helps you catch those elusive Typ0s today.

Winners and Losers

The Winner is always part of the answer,

The Loser is always part of the problem.

The Winner always has a program,

The Loser always has an excuse.

The Winner says, “Let me do it for you,”

The Loser says, “That’s not my job.”

The Winner sees an answer for every problem,

The Loser sees a problem for every answer.

The Winner says, “It may be difficult, but it’s possible,”

The Loser says, “It may be possible, but it’s too difficult.”

When a Winner makes a mistake, he says, “I am wrong,”

When a Loser makes a mistake, he says, “It was not my fault.”

A Winner makes commitments,

A Loser Makes Promises.

Winners have dreams,

Losers have schemes.

Winners say, “I must do something,”

Losers, say, “Something must be done.”

Winners are a part of the team,

Losers are apart of the team.

Winners see the gain,

Losers see the pain.

Winners see the possibilities,

Losers see the problems.

Winners see the potential,

Losers see the past.

Winners are like thermostats,

Losers are like thermometers.

Winners choose what they say,

Losers say what they choose.

Winners use hard arguments but soft words,

Losers are soft arguments but hard words.

Winners stand firm on values but compromise on petty things,

Losers stand firm on petty things but compromise on values.

Winners make it happen,

Losers let it happen.

Author Unknown

Monday Morning Quarterback: Sales Call Penalties

Yellow penalty flag on a white backgroundFootball is back. I know because I practically developed bedsores from watching games this weekend. We follow college and pro so that makes for a long weekend around here. We like football like Jon Gruden likes quarterbacks and snarl-smiling.

It occurred to me, however, that football players have it easy. Sure, there are the painful injuries and constant pressure to cause injuries to others. And don’t even get me started on the importance of nailing the celebratory trademark pantomime, for the pros anyway. Football players do have it easy though because they have a team of officials there to let them know when they have done something against the rules.

Consider your last sales call. When you made an egregious error, did anyone blow a whistle? Throw a flag? Discuss it with five other people in detail? Unless your manager was there for a ride-along then probably not…but that doesn’t mean you didn’t make an error and that it didn’t have consequences.

If you read my posts, then you know that my game strategy is all about filling in the blanks for salespeople and managers. To that end, here is a list of proposed penalties for sales calls.

Facemask.

Phony almost never sells a widget—unless it’s a con. Chances are, you aren’t a con artist, so be the best version of yourself you can be. That’s when you are going to succeed in building relationships with your customers. Wearing a mask of what you think your client wants you to be almost never works in your favor in the long run. Save the mask for performance art performances by your neighbor’s kid or family parties with your in-laws. Give your clients the good stuff and you’ll be the MVP, most valuable partner.

False start.

Listen, hustle is a great thing. All the captains of industry have it. But hustling right into your pitch at a sales call is obnoxious. Be sure to start your business by asking questions, both open and closed types, to get a feel for the room first. If you sense that your client or prospect would rather get down to business, then by all means, have a natural conversation that gets them to say, “So why don’t you tell me why you are here today?” Most clients know how to do this if they are busy and don’t want the full chitchat session; let them carry the ball here. Besides, you may learn things in your opening questions that require an audible at the line of scrimmage. Don’t miss out on these important clues because you were talking when you should have been listening.

Delay of Game.

Don’t you hate when people are late? So do your clients. Plan your day with extra time built in so you are never the one holding up the meeting. Being prompt and getting the sale go together like Al Michaels and Cris Collinsworth.

Illegal touching.

You need to connect with your prospects and clients and build a relationship of trust that can foster opportunities for growth. How you connect touch-wise, however, needs to be businesslike. Stray too far from businesslike touching and you might end up in court, or at the very least off the account. Personal touching allowed in a sales call should be a short list; handshake, occasional touch on the arm, and if you have a good relationship established, maybe a hug. If you do go for the hug however, make sure that you do the torso-separated kind with your hands in safe territory of the upper back. Anything lower is, well, illegal.

If you are in a particularly glamorous industry or Italy, you might need to do cheek or air kisses. I have never been able to pull this off without looking like a dork, so I avoid the cheek or air kiss at all costs. If you are taking on the challenge of a cheek kiss, be sure that it is dry. No one likes a slobber spot on his or her cheek to start off a meeting.

Unsportsmanlike Conduct.

Calm, cool, and collected. No matter what is coming at you from the other side of the desk, counter, or headset, your job is to keep it from escalating. Those listening skills I mentioned before are critical. You should be all ears for this verbal exchange because you will likely find out how you can make your client happy, which is your ultimate goal here. Customers, clients, or prospects have needs and wants, even when they are spittin’ mad. So learn what those are and be polite, even if they aren’t. If you lose your cool, you lose the account. Game over.

If a football player so much as puts a toe out of line (literally) there are whistles, flags, and men in black and white running from the four corners of the field, who define the problem and assign the penalty. Players benefit from this even though they don’t always appreciate it because then they know not to do it again, at least not when the officials are looking.

Football players, in this respect, have it easier than you and I. We mostly never know the real reason that a client or prospect penalizes us with their BFN (big fat no).

Wouldn’t it be great if you had someone there to officiate your sales calls? Just imagine how your client or prospect would jump when the ref blew that whistle in the conference room. Talk about being memorable!

But since we live here in the real world where football players have all the lucky breaks, including their including their tibiae and patellae, you are going to have to be your own ref.

I think you are up to this task. After all, you’re a man; you’re 40 (or you’re a woman, which makes you 29)! So go out there and show them that you are the champion and keep on fighting ‘til the end. Hustle, hit and never quit because pain is temporary; pride is forever. Show them why you do what you do, what you are made of, and how you are going to go the whole 9 yards for them, every time. Whatever you do, play hard all 60 minutes and leave it all on the field.

Are you ready for some sales calls?

What penalties have you seen in sales calls? You make the call in comments below.

Terri Lively is a career marketing professional that has unique experience in the areas of messaging and client relations. Terri helps her clients break through the clutter by injecting a bit of humor into the business world. For the past 15 years, she helps her clients create marketing materials that effectively communicate their message and get results, across all types of media. More about Terri can be discovered at http://www.terrilively.com.

A Playlist to Celebrate the Joys of Cold Calling

Tired businesswomanCold calling stinks…but it works. Ask any seasoned sales professional and they’ll back me on this.

I spent my entire career trying to prove cold calling, or prospecting, didn’t work, convinced each day that I took on this distasteful activity I was wasting my time. Some days it amounted to nothing. On those days I felt vindicated for thinking my sales manager was a real tool for making me do it.

The other days, however, when I landed the big accounts as a result of my cold calling, I learned the bittersweet truth that cold calling stinks, but it works.

I Googled sales songs. There are plenty of playlists to get you pumped up at a sales meeting and plenty to help you go get ‘em at the Trade Show. I noticed, however, that there is a real void as it pertains to playlists to pick you up after enduring repeated and sometimes hateful rejection while cold calling.

Consider this void filled. Here is a 30-minute playlist with not a single song from this century that can take you from depressed to deliriously optimistic after suffering the indignities of cold calling.

We’re Not Gonna Take It:

Been dismissed by rude gatekeepers, hung up on, sworn at, and escorted from the building? We’re Not Gonna Take It will restore your self-esteem. Bonus points for anybody who turns around and shakes his or her fist at security singing the chorus like Dee Snider in the video.

I mean cold calling can really make for a tough day:

Okay, maybe not that tough. Yeesh.

Mr. Blue Sky:

Constant rejection can create a negative attitude in the most positive sales professional. This song is the perfect antidote for what Tony Robbins calls Stinkin’ Thinkin.’ Mr. Blue Sky will cheer you up with its pure awesomeness. In fact, I assert that this song is almost as awesome as their hairstyles.

Man in Motion:

For a song that will make your braver, and stronger than a 1980s heartthrob in a mediocre Breakfast Club for twenty-somethings movie, look no further than Man In Motion from the St. Elmo’s Fire soundtrack. The movie was cheesy, and so is the song, I guess, but I always feel like I can sell ice to Eskimos after I listen to it. With lyrics like, “Just once in his life, a man has his time. And that time is now that I’m comin’ alive!”, be sure your windows are rolled up because you are bound to embarrass yourself otherwise singing along to it.

Proud Mary, Ike and Tina Turner:

Listen, cold calling is tough. Who can deny that Tina has survived a lot? She’s tough. Considering what she rose above, surely a few hang ups and door slams pale in comparison. Proud Mary empowers us all to take care of business while oozing fierce determination and confidence.

Author’s Note: My kids took a video of me dancing to this in my office while I was writing this post. They are still laughing about it. I don’t care because they don’t know how to post on Facebook yet!

The Gambler:

I don’t ordinarily cotton to country music, but nobody can deny that this hit by Kenny Rogers teaches us all about negotiation and the art of closing gracefully with the sage wisdom, “You got to know when to hold ‘em, know when to fold ‘em.” After all if you did happen to get the sale, you never count your commission while you are still sitting at the table in the new client’s office. There’ll be time enough for countin’ on your phone in the parking lot!

Eye of the Tiger:

If ever there was a song that could make you believe you had sales superpowers, it’s this one. Back in high school, I once listened to Eye of the Tiger 18 times in a row before a big swim race and then swam a full 3 seconds faster than I ever had. For those of you that didn’t ever swim competitively that’s a lot! But if you don’t believe me, believe him:

He pities the fool who doesn’t listen to the song after a hard day of cold calling.

La Copa De la Vide (Cup of Life):

I don’t know where you were in 1998 for the World Cup, but I was pounding out a living with a poorly rated radio station in Kansas City. My paycheck was 100% commission, and my client list was the yellow pages, which is a recipe for starvation if you don’t figure out how to prospect. For you millennial-types, the Yellow Pages was an actual paper book that listed businesses by their type with their landline phone numbers (No, really). This song made sure I didn’t starve. My cup of Ramen noodles runneth over thanks to Ricky Martin’s incredibly motivating song.

Ricky: Do you really want it?

Me: (thinking of dinner) Yeah!

Ricky: Do you really want it? Here we go. Go! Go! Go!

Me: Ale! Ale! Ale!

I took music appreciation in college. I don’t remember my professor’s name, but he said something that has stayed with me to this day:

Miss Ince, is it really necessary to arrive five minutes after class starts every day?”

Just kidding. He did say that, but that isn’t the one I was talking about just now. He said that music comes the closest to expressing the inexpressible. Now, of course, he was talking about classical music, not classic rock, but I think the concept applies either way.

So when you need to express your frustration with a rough cold calling day, then pick yourself up, dust off your Nine West pumps, pick up the scattered sales accouterment strewn across the pavement after getting tossed from yet another office building for “soliciting,” by some overzealous ex con, and play this playlist as loud as you can stand it—while you find another office park to conquer.

What songs would you add to the playlist? I’d love to hear your suggestions in the comments.

 

Terri Lively is a career marketing professional that has unique experience in the areas of messaging and client relations. Terri helps her clients break through the clutter by injecting a bit of humor into the business world. For the past 15 years, she helps her clients create marketing materials that effectively communicate their message and get results, across all types of media. More about Terri can be discovered at www.terrilively.com.or email me at terri@terrilively.com.

Photo Credit: Kalim from Fotolia.com